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Business · Sell and grow

Reply-Worthy Outreach: AI for sales prospecting, cold email and follow-up

Six lessons built on FTC CAN-SPAM guidance, Google and Yahoo sender guidelines, the ICO and the ACMA: sourced prospect research, cold email templates, follow-ups with stop rules, deliverability and a weekly review.

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About this course

AI for sales: prospecting, cold emails and follow-ups with AI, inside the rules.

Starter · About 2 hours of learning · 6 lessons · 18 quick checks · 1 download

  • Who it's for

    Owners and small sales teams in the US, Australia, the UK and elsewhere who sell to other businesses and want to use AI for prospect research, cold emails and follow-ups.

  • How it works

    6 guided lessons in your browser, with worked examples, exercises and a quick check after each lesson. Progress is saved in this browser only, and you can restart at any time.

  • Sources we rely on

    14 published sources, mostly regulators and official bodies, listed below so you can check the original guidance yourself.

By the end you can

  • Name where AI helps outbound sales and what stays with a person
  • Research prospects with AI, with a source for every fact and no scraping
  • Write and test a cold email template that meets basic email rules
  • Plan follow-ups with stop rules and handle opt-outs in the US, Australia and the UK
  • Set up sending, replies, CRM notes and a weekly review honestly

Downloads

  • AI sales outreach kit .xlsxProspect research sheet with sources, cold email template and prompt, follow-up planner with stop rules, sender setup checklist, and a weekly outreach review.

Rules by country

United States
CAN-SPAM Act (no B2B exception; opt-outs within 10 business days); FCC ruling that AI-generated voices are artificial under the TCPA.
United Kingdom
PECR: corporate bodies can be emailed, sole traders and some partnerships are treated as individuals; UK GDPR legitimate interests three-part test.
Australia
Spam Act 2003 consent rules as explained by the ACMA: express consent is best practice; inferred consent is less reliable.

Learning time

About 2 hours of learning. May count towards your CPD or professional development; check your professional body's rules. Estimated from reading time, exercises, quick checks and downloads.

Sources

Check the originals.

Drafted with AI assistance and run through automated quality and source checks. How these courses are made. Spotted an error or out-of-date rule? Send a correction.

General education only, not legal, tax, financial, securities or investment advice, and no promise of income or results. Rules differ by country and change; check the official sources linked in each course and talk to a qualified adviser about your situation.

Publisher

Who publishes this course.

Published by trainyourself.org, a trading name of Combine TRS Pty Ltd (ABN 42 112 983 678), Brisbane, Australia.

How it's made: drafted with AI assistance from published official business and regulator guidance, then run through automated quality checks against our course depth standard and automated source checks that match each rule to its official source, listed above. Read how these courses are made.

Last updated:

General information, not tax, accounting, legal or professional advice. Spotted an error or an out-of-date rule? Send us a correction.

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