Earn · Digital marketing
Write to Sell: copywriting and freelance writing for beginners
Six lessons: kinds of paid writing, a repeatable copywriting process with AI as an assistant, writing for web, email, ads and search, honest claims and disclosure, rights and pricing, and finding clients safely. Australia, UK and US. Self-paced, not an accredited qualification.
About this course
copywriting and freelance writing for beginners.
Starter · About 1 hour of learning · 6 lessons · 12 quick checks · 1 download
Who it's for
Beginners, career changers and people with industry knowledge in Australia, the UK, the US and elsewhere who want to write copy and content for businesses.
How it works
6 guided lessons in your browser, with worked examples, exercises and a quick check after each lesson. Progress is saved in this browser only, and you can restart at any time.
Sources we rely on
27 published sources, mostly regulators and official bodies, listed below so you can check the original guidance yourself.
By the end you can
- Describe the main kinds of paid writing and choose a niche
- Use a brief and a simple structure to draft copy, editing AI output
- Adapt one message for web, email and ads within search and spam rules
- Check copy for unsupported claims, fake reviews and missing disclosures
- Set terms, rights and rates, pitch honestly and avoid writing scams
Downloads
- Copywriting starter kit .xlsxNiche picker, six-question brief, headline bank, editing checklist, claims check, project terms, rate calculator, pitch tracker and 30-day plan, with Amara’s fictional examples.
Rules by country
Learning time
About 1 hour of learning. May count towards your CPD or professional development; check your professional body's rules. Estimated from reading time, exercises, quick checks and downloads.
Sources
Check the originals.
Drafted with AI assistance and run through automated quality and source checks. How these courses are made. Spotted an error or out-of-date rule? Send a correction.
Education only. We make no earnings or income claims: results depend on your skills, effort, market and many other factors, and most new ventures earn little at first. We don't teach investing, crypto trading, network marketing or dropshipping schemes, and we don't use affiliate links.
- Guidance on privacy and the use of commercially available AI products · Office of the Australian Information Commissioner (OAIC)
- Creating helpful, reliable, people-first content · Google Search Central
- Google Search’s guidance about AI-generated content (8 February 2023) · Google Search Central Blog
- CAN-SPAM Act: a compliance guide for business · Federal Trade Commission, Business Guidance (US)
- Avoid sending spam · Australian Communications and Media Authority (ACMA)
- Electronic mail marketing (Guide to PECR) · Information Commissioner’s Office (UK)
- False or misleading claims · Australian Competition and Consumer Commission (ACCC)
- Advertising FAQ’s: a guide for small business · Federal Trade Commission, Business Guidance (US)
- Non-broadcast Code (CAP Code) · Advertising Standards Authority / CAP (UK)
- Health products compliance guidance · Federal Trade Commission, Business Guidance (US)
- Online reviews for products and services · ACCC (Australia)
- FTC announces final rule banning fake reviews and testimonials (14 August 2024) · Federal Trade Commission (US)
- Digital Markets, Competition and Consumers Act 2024, Schedule 20, paragraph 13 (fake reviews) · legislation.gov.uk (UK)
- 16 CFR Part 255: Guides concerning the use of endorsements and testimonials in advertising · eCFR, Federal Trade Commission (US)
- How copyright protects your work · GOV.UK (Intellectual Property Office)
- What is copyright? · U.S. Copyright Office
- Copyright basics · Attorney-General’s Department (Australia)
- Circular 30: Works made for hire · U.S. Copyright Office
- Copyright and Artificial Intelligence, Part 2: Copyrightability (January 2025) · US Copyright Office
- Income and deductions for providing services (sharing economy) · Australian Taxation Office
- Register for Self Assessment if you’re self-employed or a sole trader · HM Revenue & Customs, GOV.UK
- Self-employed individuals tax center · Internal Revenue Service (US)
- Recognize red flags and avoid scams · Upwork Help
- How to spot, avoid, and report fake check scams · Federal Trade Commission
- Bogus business opportunities · Federal Trade Commission, Business Guidance (US)
- How to spot and avoid task scams (14 August 2025) · Federal Trade Commission, Consumer Advice (US)
- Report Fraud: the place to report, prevent and learn about cyber crime and fraud · Report Fraud, City of London Police (UK)
Publisher
Who publishes this course.
Published by trainyourself.org, a trading name of Combine TRS Pty Ltd (ABN 42 112 983 678), Brisbane, Australia.
How it's made: drafted with AI assistance from published official, regulator and platform guidance, then run through automated quality checks against our course depth standard and automated source checks that match each rule to its official source, listed above. The course guide is an AI presenter and is labelled as one. Read how these courses are made.
Last updated:
General information, not tax, accounting, legal or professional advice. Spotted an error or an out-of-date rule? Send us a correction.
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