Earn · Digital marketing
Inbox and Index: blogging course: start a blog or newsletter
Six lessons: choosing a format and topic, planning helpful content with AI, writing and image rights, email consent law (CAN-SPAM, the Spam Act and PECR), earning honestly, and growing safely. Australia, UK and US. Self-paced, not an accredited qualification.
About this course
blogging course: start a blog or newsletter.
Starter · About 1 hour of learning · 6 lessons · 12 quick checks · 1 download
Who it's for
Beginners, experts and hobbyists in Australia, the UK, the US and elsewhere who want to start a blog or an email newsletter.
How it works
6 guided lessons in your browser, with worked examples, exercises and a quick check after each lesson. Progress is saved in this browser only, and you can restart at any time.
Sources we rely on
19 published sources, mostly regulators and official bodies, listed below so you can check the original guidance yourself.
By the end you can
- Choose a format, platform type, topic and reader
- Plan helpful content using AI as an assistant
- Write clear posts and issues and use images legally
- Build an email list that meets AU, UK and US consent and unsubscribe rules
- Disclose ads and affiliate links, grow honestly and avoid blogger scams
Downloads
- Blog and newsletter starter kit .xlsxTopic and reader picker, content calendar, post template, image-rights log, consent checklist for AU, UK and US, disclosure lines, monthly numbers and 30-day plan, with Callum’s fictional examples.
Rules by country
Learning time
About 1 hour of learning. May count towards your CPD or professional development; check your professional body's rules. Estimated from reading time, exercises, quick checks and downloads.
Sources
Check the originals.
Drafted with AI assistance and run through automated quality and source checks. How these courses are made. Spotted an error or out-of-date rule? Send a correction.
Education only. We make no earnings or income claims: results depend on your skills, effort, market and many other factors, and most new ventures earn little at first. We don't teach investing, crypto trading, network marketing or dropshipping schemes, and we don't use affiliate links.
- Creating helpful, reliable, people-first content · Google Search Central
- Google Search’s guidance about AI-generated content (8 February 2023) · Google Search Central Blog
- Spam policies for Google web search · Google Search Central
- How copyright protects your work · GOV.UK (Intellectual Property Office)
- Copyright basics · Attorney-General’s Department (Australia)
- U.S. Copyright Office fair use index · U.S. Copyright Office
- CAN-SPAM Act: a compliance guide for business · Federal Trade Commission, Business Guidance (US)
- Avoid sending spam · Australian Communications and Media Authority (ACMA)
- Electronic mail marketing (Guide to PECR) · Information Commissioner’s Office (UK)
- Cookies and similar technologies (Guide to PECR) · Information Commissioner’s Office (UK)
- 16 CFR Part 255: Guides concerning the use of endorsements and testimonials in advertising · eCFR, Federal Trade Commission (US)
- Affiliate marketing (advice online) · Advertising Standards Authority / CAP (UK)
- False or misleading claims · Australian Competition and Consumer Commission (ACCC)
- Qualify your outbound links to Google · Google Search Central
- Tax-free allowances on property and trading income · HM Revenue & Customs, GOV.UK
- Self-employed individuals tax center · Internal Revenue Service (US)
- Do you need an SEO? · Google Search Central
- Bogus business opportunities · Federal Trade Commission, Business Guidance (US)
- Report Fraud: the place to report, prevent and learn about cyber crime and fraud · Report Fraud, City of London Police (UK)
Publisher
Who publishes this course.
Published by trainyourself.org, a trading name of Combine TRS Pty Ltd (ABN 42 112 983 678), Brisbane, Australia.
How it's made: drafted with AI assistance from published official, regulator and platform guidance, then run through automated quality checks against our course depth standard and automated source checks that match each rule to its official source, listed above. The course guide is an AI presenter and is labelled as one. Read how these courses are made.
Last updated:
General information, not tax, accounting, legal or professional advice. Spotted an error or an out-of-date rule? Send us a correction.
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